About Heather Jordan
Welcome to my new website!
I've been making jewelry since 2008, when I picked it up as a hobby. It was never my intention to start a business doing this full time but opportunities cropped up that simply could not be ignored! I have always been a creative spirit so it's no surprise that I turned to something crafty as a coping mechanism during a difficult period in my life. At the dawn of the Great Recession, all I had was a little pocket change and easy access to cheap materials at the local dollar store.
At first, I made simple stone chip bracelets, using those dollar store beads... then necklaces and finally, matching earrings. I sold my humble creations and soon found myself signing up for local craft shows. A friend generously provided precious display space in her store and I began to build a real business! Within 3 years, I started selling online across various handmade platforms (Etsy, Artfire, Handmade in Michigan, Zibbet, etc.) and slowly began to realize I could do this full-time and support myself.
I swiftly discovered that artisan jewelry is incredibly competitive and if I wanted to stand out against competitors (local and worldwide), I was going to have to develop a more specialized skill set and that's when I got into wire-wrapping. I started with simple Tree of Life pendants, which were popular at the time and sold well locally. However online competition was particularly fierce and I quickly realized I was going to have to step it up another notch. With the rising popularity of steampunk jewelry, I found incredible success in steampunk ear cuffs, many of which I still carry in my inventory years later. This particular type of item meshed well with my personal style and skill set and formed the foundation of my business for the next several years.
In 2013, I left Sault Ste. Marie and moved my studio to Toronto, where I still make all of my creations today. Recently, I have been working hard to expand my higher-end offerings by focusing on unique, one-of-a-kind, heirloom-quality pieces. Far from the dollar store stone beads I originally started with, I now work with everything from meteorites and fossils to watch parts and spirit levels. I love the juxtaposition of ancient natural materials and modern, mechanical (often recycled) items in my pieces.
Thank-you for visiting my website and please don't hesitate to contact me if you have any questions about my jewelry.